With nearly twice the Google AdWords spend as the next largest retailer and a portfolio of millions of keywords across a huge range of merchandise, Amazon is considered by many to set the gold standard for paid search. Yet, incisive new research by AdGooroo finds the e-tail giant is far from infallible. 

Download AdGooroo's informative new report, "Beating Amazon in Paid Search",  to learn how Target, Toys"R"Us, Victoria's Secret and other major retailers are taking on Amazon's pay-per-click campaigns and winning. 

Among the items covered in the report:

• Analysis of three distinct verticals, Children's Products, Fashion & Apparel and Auto Parts
• A discussion of Revenue Per Thousand Impressions (RPM), the key metric that proved to be the most important factor in PPC success for each campaign
• Detailed recommendations for improving RPM, clickthrough rate and more. 

Beating Amazon in Paid Search