Industry Insight is a powerful lead generation service that enables sales and marketing professionals to generate highly-targeted B2B prospect lists from over 500,000 US and UK businesses listed in AdGooroo's comprehensive Internet Advertising database.
Choose from nearly two dozen advertising-focused selects including paid search spend, display advertising reach, IAB vertical, business category, and more. Once you've identified your target companies, you can then pull a list of digital marketing contacts for many of these companies as well. Our contact lists are hand verified and are 100% guaranteed against hard bounces - we will replace any contact record with an invalid email address free of charge.
Example: Display Advertising Prospect List
Your company sells display advertising to smaller advertisers and the VP of sales has asked you to assemble a prescreened prospect list. You could do this by identifying advertisers who are already making use of contextual advertising. However, this initial list may include advertisers who are too big or too small. To tighen up the list, we remove advertisers who are already on the AOL network (primarily larger brand advertisers) and advertisers who are spending less than $2,000/month on Google AdWords (primarily small and local advertisers):
- US contextual advertisers: 146,974
- Exclude small advertisers spending less than $2,000 on AdWords: 8,825
- Exclude brand advertisers on the AOL network: 8,656
Your Industry Insight report would include contact and company information for many, if not all, of of the targeted companies on your final list.
Our database includes information on over 4,000,000 domains, including:
- 510,000 PPC advertisers
- 191,000 Display advertisers
- 777,500 organic advertisers
About AdGooroo's Advertising Spend Estimates
In 2008, AdGooroo developed the world’s first commercial ad spend model for paid search.
The algorithms behind this model were patented and covered extensively in the book, “The Ultimate Guide to Pay-Per-Click Advertising” (Entrepreneur Press, 2010). This model - now available under the name Industry Insight™ - is currently in the third generation of development and was recently expanded to cover the UK market.
For more information on AdGooroo's paid search spend modeling techniques, please see our overview of Budget Analyzer v3.0.
Learn More
For a list of available selects, please download the Product Data Sheet.
To discuss your immediate needs with an AdGooroo representative, complete the inquiry form on the right.