Discover little-known strategies that these companies use for beating established competitors, increasing search traffic, and cutting their customer acquisition costs with Google and Yahoo pay-per-click advertising.

Whether you want to take your existing campaign out of a rut or start a brand new one off with a big head start, you can start seeing results in as little as 24 hours.

This PDF contains the full edition ($23.95 value). To download it, please complete the form on the right.

• The hidden metric few marketers know about which can help increase traffic by 400% or more even while lowering the average cost-per-click
• A complete guide to keyword research. Includes reviews of many free and commercial keyword generation tools.
• How to determine the best starting bid price for new keywords
• A fast manual technique for managing bids which can be used to replace expensive bid management software
• How to properly launch a new campaign so that you avoid search engine penalties and get your fair share of the traffic right away (many new ventures are abandoned prematurely because their owners incorrectly thought there wasn't enough search traffic...)
• The relationship between conversion rate and average position on the search results page
• A popular feature provided by the search engines which should be avoided at all costs (chances are, this "campaign killer" is active in your account.)
• A sophisticated psychological model used by the world's largest SEM agencies to write winning ad copy (once you know this secret, you'll stop wasting time on writing ineffective ads).
• Detailed "how to" instructions for analyzing your campaign performance, finding and exploiting hidden relationships in your campaign, generating profitable keywords, setting bids and budget, maximizing clickthrough rate, and writing powerful ad copy.
• The Google Quality Score ... reverse-engineered! (are your minimum bids creeping up? Once you understand how the quality score works, you'll know exactly what to do to keep your CPCs under control.)
  

"Mastering Search Advertising" is now available on Amazon.com and many major bookstores.

Read customer reviews of this book at Amazon.com!
Hardcover: $23.95
Softcover: $13.95