An AdGooroo-Experian Hitwise Special Report


Successful Paid Search Tactics The Top CPG Brands Use To Grow Market Share And Build Loyalty 
September, 2010


What paid search tactics distinguish successful CPG brands from their less successful counterparts? How can CPG brands break out of "product mode" and engage consumers on the search engines? 

In this joint study by AdGooroo and Experian Hitwise, we take a close look at 10 well-known CPG brands and delve into the details of their PPC campaigns.

This 31 page report covers:

  • Who is the most successful CPG brand in paid search?
  • Six management practices every CPG brand must follow to succeed

  • A comparison of spend, average CPC, and traffic volumes by brand

  • Examples of how successful CPG marketers increase traffic and deepen engagement with consumers by shifting the focus of their campaigns from "brand" and "product" to emotional connections

                                                                             
Authors
Richard Stokes, CEO, AdGooroo
Heather Dougherty, Director of Research, Experian Hitwise

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