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Q1 2010 Search Advertising Report: Recovery in Progress?
Search Engine Advertiser Update – Q1 2010
April 13, 2010
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The first quarter of 2010 appears to have been a positive one for Yahoo!. We noted a 12% increase in the number of first-page advertisers as well as a corresponding increase in total share of advertisers (over 27.6% in February and March – a long term high.)
While we do not generate ad spend estimates for Yahoo!, the data suggests that much of this growth may be coming from outside the US. Yahoo! international ad coverage reached a high of 4.7 ads/keyword in February, the most ads they’ve shown since July of 2007.
The above is just a small portion of the full report. To continue reading, please complete the download form on the right. This seven-page report also contains the following tables and charts:
1. Monthly Change in First Page Advertisers
2. Share of Advertisers by Search Engine
3. Avg # Ads/Keyword (US & International)
4. Avg # Ads/Keyword (US only)
5. Avg # Ads Displayed Per Impression
5. Ad Spend by Vertical (Google US July 2009 - March 2010)
6. Top 25 US Advertisers by Search Engine
1. Monthly Change in First Page Advertisers
2. Share of Advertisers by Search Engine
3. Avg # Ads/Keyword (US & International)
4. Avg # Ads/Keyword (US only)
5. Avg # Ads Displayed Per Impression
5. Ad Spend by Vertical (Google US July 2009 - March 2010)
6. Top 25 US Advertisers by Search Engine
Excerpt from "Q1 2010 Search Advertising Report"
We believe that search advertising is a leading indicator of the overall economy and certain verticals are showing intriguing signs of growth (see “Ad Spend by Vertical” chart at the end of the report.) The travel industry... (continued in full report)
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