AdGooroo Q2 2010 Search Advertising Report: Continued Growth In Search Advertising

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Q2 2010 Search Advertising Report: Continued Growth in Search Advertising

Search Engine Advertiser Update – Q2 2010
July 13, 2010

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The advertising recovery (if you can call it that – it was hardly ever more than a deceleration) is still in progress. We measured healthy increases in first-page advertiser activity on all three search engines, indicative of an economy which finally appears to be waking up.

However, these increases were not equally distributed among the search engines. We recorded an increase of 7.3% in first-page advertisers on Google, but only 2.8% for both Yahoo! and Bing. This disparity translated into a slight increase in advertiser share for Google (which has remained steady at 80% for around 18 months now.)

The above is just a small portion of the full report. To continue reading, please complete the download form on the right. This seven-page report also contains the following tables and charts:

1. Monthly Change in First Page Advertisers
2. Share of Advertisers by Search Engine
3. Avg # Ads/Keyword (US & International)
4. Avg # Ads/Keyword (US only)
5. Avg # Ads Displayed Per Impression
5. Ad Spend by Vertical (Google US October 2009 - June 2010)
6. Top 25 US Advertisers by Search Engine

Excerpt from "Q2 2010 Search Advertising Report"

One indicator which has proven to be a reliable predictor of search revenues is ad coverage – the average number of ads shown per search query. There was a marked increase in ad coverage for all three engines over the quarter. Google increased the average number of ads shown by 15%, Yahoo! by 22%, and Bing by 11%... (continued in full report)