AdGooroo Q408 Mid-Quarter Update

First Name:
Last Name:
Company Name:
Email Address:
Job Title:
Phone Number:
Company Type:
Vertical:
How Interested Are You in PPC Advertising?
How Interested Are You In SEO?
How Interested Are You In Display Monitoring?
How Interested Are You In Brand Monitoring?

Download This Report

Q408 Mid-Quarter Search Advertising Report

Mid-Quarter Search Engine Advertiser Update – Q408
December 4, 2008

Complete the form below and receive this exclusive report in just seconds.

First page advertising activity on all three search engines was up sharply during the first two months of Q4. While substantial growth is to be expected during the holiday season, the increase in active advertiser counts is surprising given the current environment of gloom and doom. This is particularly evident when you compare Q408 growth in first-page advertisers to Q407:

The above is just a small portion of the full report. To continue reading, please complete the download form on the right. This four-page report also contains the following tables and charts:

1. Monthly Growth in Advertiser Count
2. Share of Advertisers by Search Engine
3. Avg # Ads/Keyword (US & International)
4. Avg # Ads/Keyword (US only)
5. Top 25 Advertisers by Search Engine

Excerpt from "Q408 Mid-Quarter Search Advertising Update"

	Q407	Q408 (est)
Google	-0.67%	+54.9%
Yahoo!	+6.4%	+11.2%
Microsoft	+10.8%	+29.6%

While advertiser counts are higher on all three search engines, Google’s 55% increase is well beyond what can be expected from seasonality alone. The remaining increase can be attributed to increasing ad coverage, up from 2.4 in September to 4.4 in November (a change that Google management promised during their Q2 earnings call).