Viewed in anything other than this light, the timing of the December Google Ban would be considered highly suspect. On December 3, more than 30,000 advertisers (our estimate) were permanently suspended from the AdWords system. As this represents approximately 5.3% of active advertisers, it would be reasonable to expect a negative impact on search revenues. It is unlikely that Google’s management team would permit such a wide scale ban to take place during a weak quarter, so this almost certainly signifies strong quarter over quarter growth.