Successful Paid Search Tactics The Top CPG Brands Use To Grow Market Share And Build Loyalty
September, 2010
September, 2010
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What
paid search tactics distinguish successful CPG brands from their less
successful counterparts? How can CPG brands break out of "product mode" and engage
consumers on the search engines?
In this joint study by AdGooroo and Experian Hitwise, we take a close look at 10 well-known CPG brands and delve into the details of their PPC campaigns.
This 31 page report covers:
Authors
Richard Stokes, CEO, AdGooroo
Heather Dougherty, Director of Research, Experian Hitwise
Download a copy of this report by completing the form on the right:
In this joint study by AdGooroo and Experian Hitwise, we take a close look at 10 well-known CPG brands and delve into the details of their PPC campaigns.
This 31 page report covers:
- Who is the most successful CPG brand in paid search?
- Six management practices every CPG brand must follow to succeed
- A comparison of spend, average CPC, and traffic volumes by brand
- Examples of how successful CPG marketers increase traffic and deepen engagement with consumers by shifting the focus of their campaigns from "brand" and "product" to emotional connections
Authors
Richard Stokes, CEO, AdGooroo
Heather Dougherty, Director of Research, Experian Hitwise
Download a copy of this report by completing the form on the right:
AdGooroo: The Leader in Search Engine Intelligence
An AdGooroo-Experian Hitwise Special Report
- AdGooroo Get the Edge in Search Marketing